About Us

From Family Business to Investment Firm

In the beginning, Heritage started as an owner and manager of residential garden apartments in New Jersey. By the 1980’s, the firm owned more than 7,000 residential apartments, and was one of the leading owners of residential real estate in the State.


With its success firmly rooted in the residential market, Heritage capitalized on growing opportunities in the commercial real estate market throughout the US. The firm embarked on investments in a diversity of commercial properties types, growing rapidly over the next two decades as an investor in office, industrial and multi-family properties totaling more than 10 million sq. ft. in more than 20 states in the US.


The family business transformed into a solid, progressive company comprised of in-house leasing, property management, construction, asset management, capital markets and acquisition specialists. Run by the latest generation of the Greenberg family, Jeffrey Greenberg, Heritage Capital Group focuses on acquiring properties, serving as the investment arm of our affiliated companies.


Heritage Capital Group specializes in identifying, acquiring opportunistic assets in primary, secondary and tertiary markets and repositioning properties, resulting in significant enhanced values and ROI for investors. Heritage’s affiliates focus on servicing the assets of the firm, providing leasing, management, construction and other real estate services for tenants and clients.


Portrait - Jeff Greenberg

Jeffrey Greenberg

Founder and Managing Partner

Jeff has over 30 years and cumulatively over $2 billion investment experience in commercial real estate for his 3rd generation family office.

'The best way to make money in real estate,' he says, 'is to make it slowly.'

While having a focus on mid-large size, Class A/B industrial facilities across the United States, Jeff invests in opportunities that provide ongoing income with the likelihood of doubling investor capital over time.